Design Process

As Brunel University trained designers, we employ the same methods utilised by industry leaders. Rather than chase the latest gap in the market, we instead focus on breaking a customers demands down to their root causes and developing our designs from there.

Working with a mixture of traditional eco-friendly graphite based design tools and state of the art modelling and analysis software allows optimisation of different areas of the bike for each individual customer, creating a unique riding experience for every frame produced.

For more information on our frame design methodology, see DDP in the projects section.